The PRAXIS Africa segment, part of the second edition of Africa Global PR Week (AGPRW) in Nairobi this August, marks PRAXIS’ launch on the African continent. The session will convene senior PR and communications leaders for high-level, substantive dialogue - continuing the tradition that has defined PRAXIS across 14 years and three continents. Scheduled from 2:00 to 3:30 pm, the segment sits within AGPRW 2026’s theme, “Redefining Africa: Africa as a Brand,” which strongly aligns with Earned First’s belief that the world’s fastest-growing communications markets are no longer content to be defined by others.