PRAXIS MENA

PRAXIS MENA is the region's definitive gathering for public relations and communications leaders navigating a rapidly transforming landscape — and above all, a community dedicated to advancing the industry together.
2026 Theme

From Message to Mission

Under the theme "From Message to Mission", the conference positions the Middle East as a force shaping — not merely following — the future of influence, reputation, and corporate impact. Communications in MENA is no longer confined to shaping narratives — it is now shaping outcomes.

Event Schedule

01:05 PM
Lunch
03:00 PM
AI: Balancing Augmentation and Authenticity to Build Reputation in 2026
Plus
04:45 PM
Transportation to Mubadala Abu Dhabi Open
The conference will run from 9:00 AM - 4:30 PM

Our Venue

Saadiyat Rotana Resort, Abu Dhabi

Set along the serene coastline of Saadiyat Island, just moments from the Saadiyat Cultural District, this luxury resort blends refined luxury with a sense of effortless elegance.

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Speakers

Emma Campbell
Emma Campbell
Sector Marketing Director - DCT Abu Dhabi
Mira Medhat
Mira Medhat
Head of Marketing, Gulf Beverages - PepsiCo
David Bearss
David Bearss
Co founder, CEO and President - Halia Therapeutics
Hisham Abu Al Fateh
Hisham Abu Al Fateh
Chief Corporate Communications Officer - National Bank of Bahrain
Maysoun Ramadan
Maysoun Ramadan
Global Head Patients & Society Diversity Equity & Inclusion and Chief Diversity Officer, APAC, Roche
Sophie Smith
Sophie Smith
Founder and CEO - Nabta Health
Dr Rochelle Ford
Dr Rochelle Ford
CEO - Page Society
Umayma Abubakar
Umayma Abubakar
Deputy Chief Communications Officer - Mubadala
Sukriti Godiwala
Sukriti Godiwala
Social Media Lead - Wio
Leonardo de Muro
Leonardo de Muro
Corporate Vice President, Marketing and Communications - RAK Ceramics
Nirvik Singh
Nirvik Singh
Chairman - Shoppers Stop
MacLean Brodie
MacLean Brodie
CEO - MSL Middle East
Joe Lipscombe
Joe Lipscombe
Partner and MENA Head - The Romans
Claire Lawson
Claire Lawson
Head of Dubai - Burson
Neda Shelton
Neda Shelton
Head of Communications, Marketing and Corporate Affairs - Solutions Plus
David Blecken
David Blecken
Research and Insights Editor - Earned First

Registration

Registration for this edition has closed.

Partners

Partners to be announced soon.